It could add personalization to the platform.Snap Maps could help Snapchat on three primary fronts: However, the mapping feature could have the added benefit of surfacing multiple points of interest for a user to choose from, rather than offering a single sticker or filter based on location. The use of location data is not necessarily new to Snap - it’s an integral part of Snapchat’s popular Geofilters and stickers. The inclusion of an in-app map could help drive greater engagement on Snapchat, and enable Snap to better compete against the ever-present threat of Instagram and Facebook. On Wednesday, Snapchat owner Snap launched a feature that lets users pull up a map that shows where Stories are being posted locally and around the world.ĭubbed “Snap Maps,” the location-based feature mimics the functionality of Zenly, a French location-sharing app, which Snap quietly acquired in May.

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